Featured Rounding Up Recipients

Rounding Up at the Register is a program that gives you the opportunity to give back to your local community every time you shop. Youโ€™ll have the option to round up to the nearest dollar when you check out, and the difference will be donated to a local non-profit. (You can opt to donate more*, if you wish!). Every month weโ€™ll donate to a different non-profit at each of our seven locations. Plus, we are matching your donations. Meet our October recipients, below.


ย COLLEGEVILLE: Collegeville Fire Companyย 

Serving the Collegeville Borough and nearby vicinities, the Collegeville Fire Companyโ€™s mission is to preserve life and property from destruction by fire and other disasters. They are a 100% volunteer organization that responds to approximately 300 calls per year. Additionally, they host numerous community activities throughout the year. This monthโ€™s donations will be used for purchasing new equipment and the regular maintenance of existing equipment.


ย DOUGLASSVILLE: Amity Fire Companyย ย ย 

Amity Fire Company proudly protects the townships of Amity and the southern half of Douglass, located in historic and beautiful Berks County. Both townships are mostly rural with several developments for a combined area of approximately 25 square miles and population of about 14,000 people. Two major highways run through the area, PA State Rt. 422 โ€” a four-lane high-volume artery, and PA State Rt. 662. They respond to over 400 calls per year.โ€ฏย 


ย DOWNINGTOWN: Downingtown Fire Companyย 

Comprised of Alert Fire Co. and Minquas Fire Co., the Downingtown Fire Department serves the Downingtown Borough and East Caln Township. Alert is a 100% volunteer fire and heavy rescue company while Minquas is a combination volunteer fire company with mostly career EMS staffing. Combined, they have 40 volunteers and respond to over 800 fire and rescue calls per year.โ€ฏย 


ย KIMBERTON: Kimberton Fire Companyย 

In addition to taking an active role in the community to build awareness around safety and fire prevention, Kimberton Fire Company provides protection for all or part of 5 townships โ€” Charlestown, East Pikeland, East Vincent, West Pikeland, and West Vincent. Mainly comprised of volunteer firefighters, in addition to two career firefighters, they respond to over 400 fire calls per year and depend on the communityโ€™s gratitude and generosity to make their services possible.โ€ฏย 


ย MALVERN: Malvern Fire Companyย ย ย 

Malvern Fire Company provides protection for the Malvern Borough and portions of Willistown and East Goshen Townships. The company is comprised of career and volunteer firefighters with 4 pieces of firefighting apparatus and 4 pieces of emergency medical apparatus in their fleet. Each year, the Malvern Volunteer Fire Co. responds to approximately 360 fire calls.โ€ฏย 


OTTSVILLE: Delaware Valley Volunteer Fire Co.ย 

Delaware Valley Volunteer Fire Co. is based in Erwinna and Pipersville and proudly serves the surrounding communities. Their calls range from dwelling fires and auto accidents to marine rescue and providing mutual aid to neighboring fire departments.โ€ฏThe fire company is entirely volunteer based with funds raised used for supporting equipment and vehicles. โ€ฏย 


WYOMISSING: Wyomissing Fire Departmentย 

On call 24 hours a day, 365 days a year, the Wyomissing Fire Department serves and protects the life and property of residents, business owners, and visitors. They promote public safety by participating in educational outreach opportunities, yearly smoke detector neighborhood canvasing, an annual station open house, commercial fire inspections, and more. A combination fire department, they are staffed by both career and volunteer personnel and provide service to the Wyomissing Borough and surrounding communities.โ€ฏย 


Does your organization make a measurable impact on our local community? To be considered as a recipient of a future donation, please fill out ourย Rounding Up at the Register Application. Requests for donations made in-store, over social media, or over the phone cannot be accommodated.

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