Rounding Up at the Register


Rounding Up at the Register is a program that gives you the opportunity to give back to your local community every time you shop. You’ll have the option to round up to the nearest dollar when you check out, and the difference will be donated to a local non-profit. (You can opt to donate more, if you wish!)

Every month we’ll donate to a different non-profit at each of our six locations. Plus, we are matching your donations. Meet our October recipients, below.

COLLEGEVILLE: Collegeville Fire & Rescue

The Collegeville Fire Company’s mission is to preserve life and property from destruction by fire and other disasters in the Collegeville Borough and nearby vicinities. They are a 100% volunteer organization that responds to approximately 300 calls per year. This month’s donations will be used for purchasing new equipment and the regular maintenance of existing equipment.

 DOUGLASSVILLE: Amity Fire & Rescue

Amity Fire & Rescue proudly protects the townships of Amity and the southern half of Douglass, located in historic and beautiful Berks County. Both townships are mostly rural with several developments for a combined area of approximately 25 square miles and population of about 14,000 people. Two major highways run through the area, PA State Rt. 422, a four lane high-volume artery and PA State Rt. 662. They respond to over 400 calls per year.

DOWNINGTOWN: Downingtown Fire Department

The Downingtown Fire Department consists of Alert Fire Co. and Minquas Fire Co. They serve the Downingtown Borough and East Caln Township. Alert is a 100% volunteer fire and heavy rescue company while Minquas is a combination volunteer fire company with mostly career EMS staffing. Combined, they have 40 volunteers and respond to over 800 fire and rescue calls per year.

KIMBERTON: Kimberton Fire Company

The Kimberton Fire Co. provides protection for all or part of 5 townships — Charlestown, East Pikeland, East Vincent, West Pikeland, and West Vincent. They are mainly comprised of volunteer firefighters, in addition to two career firefighters. They respond to over 400 fire calls per year and depend on the community’s gratitude and generosity to make their services possible.

MALVERN: Malvern Fire Company

The Malvern Volunteer Fire Co. provides protection for the Malvern Borough and portions of Willistown and East Goshen Townships. They are comprised of career and volunteer firefighters and have 4 pieces of firefighting apparatus and 4 pieces of emergency medical apparatus in their fleet. Each year, the Malvern Volunteer Fire Co. responds to approximately 360 fire calls.

OTTSVILLE: Palisades Regional Fire Rescue

Palisades Regional Fire Rescue is a newly reorganized department that covers Durham Township, all of Riegelsville Borough as well as large portions of Tinicum, Springfield, Haycock, Bedminster and Nockamixon Townships. They are a volunteer department whose goal is to save lives, protect property, and teach fire prevention. They are a full service Engine and Rescue company that includes a Marine Unit for water rescues, modern engines, and tankers. They respond to alarm systems, automotive accidents, suspicious fumes, and, of course, incidents of smoke and fire.

Does your organization make a measurable impact on our local community? To be considered as a recipient of a future donation, please fill out our Rounding Up at the Register Application. Requests for donations made in-store, over social media, or over the phone cannot be accommodated.