“Our mission has always been to serve as a community market. It has been our longstanding belief that, in order to create meaningful, lasting success – in business and in life – you must first act and serve in your local community. Rounding Up at the Register is just another extension of our mission. The beauty of this program is seeing how our customers have embraced the opportunity to give back to their communities as well,” Terry Brett, co-founder and CEO.
A company where community and service to others is valued, Kimberton Whole Foods strives to give back to the community that has supported their growth throughout the years. Every month, each of our seven locations features a different non-profit, and all funds raised are matched by Kimberton Whole Foods. That’s a total of 84 organizations every year! Since the program’s launch in January 2020, $1,171,385.37 has been generously donated to our local community. This includes donations from customers and Kimberton Whole Foods’ full match.
In March of 2020, after seeing the community’s need for support, we started matching all donations raised at the register. As the program has grown, we’ve looked more and more toward our core values when choosing non-profits to work with. Featuring organizations with similar values to our own and a passionate commitment to caring for people and the earth, we specifically select organizations within our hyper-local community that impact our neighbors. Program recipients are carefully selected after considering feedback from customers, staff, and community members and range from shelters and food pantries to fire companies and libraries.
Rounding Up at the Register gives you the opportunity to give back to your local community every time you shop. When you check out at the register, you’ll have the option to round up to the nearest dollar, and the difference will be donated to a local non-profit. You can opt to donate more (up to $20), if you wish. Thank you for working with us to support our community!
