Rounding Up at the Register

Rounding Up at the Register is a program that gives you the opportunity to give back to your local community every time you shop. You’ll have the option to round up to the nearest dollar when you check out, and the difference will be donated to a local non-profit. (You can opt to donate more, if you wish!)
Every month we’ll donate to a different non-profit at each of our seven locations. Plus, we are matching your donations. Meet our February recipients, below.

COLLEGEVILLE: Martha’s Choice Marketplace

Martha’s Choice Marketplace is the largest food pantry in Montgomery County, and their mission is to build community through access to healthy food. In 2022, they distributed nearly 2 million pounds of food to over 3,500 unique families and more than 13,000 individuals. The intensity of need continues to rise as families are stressed, everything costs more, and nearly all the Covid-related programs that helped support food insecure households have vanished. They believe that everyone deserves healthy food and while there are many ways to be hungry, there just as many ways to be nourished. They stive to form authentic relationships and create genuine fellowship in an environment that is friendly, welcoming, and respectful; where the voices of the community they serve guide their programs; and where relationships are organic and sincere, positive and impactful.


DOUGLASSVILLE: Berks Encore Senior Services

Founded in 1965, Berks Encore utilizes a strong network of almost 1,000 trained volunteers to package and deliver more than 650 meals each weekday to homebound seniors through their Meals on Wheels program. In addition, Berks Encore provides free Medicare counseling and operates six community centers that offer socialization activities, exercise, and health & wellness programs. An employee assistance program designed to provide personalized care plans for older adults and their caregivers is available through Berks Encore’s newest initiative, Berks Encore Care+.


DOWNINGTOWN: Aidan’s Heart Foundation

Aidan’s Heart Foundation is committed to providing sudden cardiac arrest prevention and awareness, education, and support to the communities of southeast Pennsylvania. Founded in 2013, they provide free heart-screening exams for youth, assistance in obtaining automated external defibrillators (AEDs), and training & certification in CPR. The Heart Hero youth mentor program engages the community’s CPR-certified high school students with their younger peers to teach them how to save a life using these skills. Their goal is to make EKG testing accessible for all families, place AEDs everywhere youth are active, and train our communities in emergency response to cardiac arrest.


KIMBERTON: Health Care Access

Health Care Access (HCA), located in Phoenixville, supports four health programs: dental, vision, prescription assistance, and mammograms for all who need it. They provide access to dental and vision care via a network of local providers that have agreed to discounted fees for service. They also partner with two local pharmacies that offer discounted prices on prescription medications and the Phoenixville Hospital mammogram suite. Health Care Access utilizes funds to continue to provide access to affordable, high quality, culturally, and linguistically appropriate care for all eligible members of our community. Clients do contribute toward the cost of their care in the form of copays paid directly to the provider at their care visits. With HCA, clients are able to afford the care they need and deserve.


MALVERN: Thorncroft Equestrian Center

Thorncroft’s Mission is to develop the physical and emotional well-being of all people regardless of their individual challenges. They are committed to personal growth and education in an equestrian environment of respect, love, and inclusion. Established in 1969, Thorncroft Equestrian Center is one of the premier therapeutic equestrian centers in the United States. Host to approximately 300 riders per week, Thorncroft’s therapeutic and equine assisted activities support the growth of both children and adults with cognitive, emotional, and physical disabilities. Thorncroft helps people grow as individuals and as a community by learning to celebrate the unique abilities of all people through the shared experience of horseback riding.


OTTSVILLE: Sync Recovery Community

Sync Recovery Community (Synchronicity Recovery Foundation, Ltd) was born from the need for a better approach to recovery for substance use disorder. Their program includes ongoing support for healthy living and offers year-round action-based peer support activities like hiking, biking, kayaking, yoga, as well as other indoor and outdoor programs. This kind of programming provides social connection, promotes health and wellness, spiritual connection, and service opportunities — all components of successful long-term recovery and the mission of our programming. While many recognize the importance of access to treatment and addressing acute care needs for people experiencing substance use disorder, extended care management and long-term recovery support has not taken precedence. Because of this, the relapse rate for substance use disorder is staggering. Saving lives is Sync’s most important priority. The strain on families, employers, healthcare, and the justice system is the collateral damage when individuals do not receive long term support. Donations that help Sync make an impact include financial support, outdoor gear, and volunteers who have a passion for a healthy lifestyle.


WYOMISSING: Unending Promise Autism Support

The mission of Unending Promise is to provide individuals living with autism, primarily in Berks County, Pennsylvania, opportunities to learn meaningful skills in a safe and productive environment. They’re guided by a belief that every person with autism has a human potential and interest to be valued, productive, and self-sufficient, and given opportunity and skills. Their unending promise is to provide a supportive community for individuals with autism and the people who love them. Funds raised will be used to help offer activities such as art classes, game nights, costume dance, and walking club at low or no cost.


Does your organization make a measurable impact on our local community? To be considered as a recipient of a future donation, please fill out our Rounding Up at the Register Application. Requests for donations made in-store, over social media, or over the phone cannot be accommodated.