Rounding Up at the Register

Rounding Up at the Register is a program that gives you the opportunity to give back to your local community every time you shop. You’ll have the option to round up to the nearest dollar when you check out, and the difference will be donated to a local non-profit. (You can opt to donate more, if you wish!)

Every month we’ll donate to a different non-profit at each of our six locations. Plus, we are matching your donations. Meet our October recipients, below.


CV Logo Fire Department Kimberton Whole Foods

Collegeville: Collegeville Fire Company

The Collegeville Fire Company is a 100% volunteer organization that serves the Collegeville borough area and surrounding communities. They respond to approximately 300 calls per year. Donations will be used for purchasing new equipment and regular maintenance of existing equipment.


Amity Fire and Rescue Kimberton Whole Foods

Douglassville: Amity Fire and Rescue

Amity Fire & Rescue proudly protects the townships of Amity, and the southern half of Douglass. They currently have 20 volunteers, in addition to a paid driver position. They receive approximately 500 calls per year.


Downingtown Fire Kimberton Whole Foods

Downingtown: Downingtown Fire Department

The Downingtown Fire Department consists of Alert Fire Co. and Minquas Fire Co. They serve the Downingtown Borough and East Caln Township. Alert is a 100% volunteer fire and heavy rescue company with Minquas being a combination volunteer fire company with mostly career EMS staffing.ย  Combined, they have 40 volunteers and respond to over 800 fire and rescue calls per year.


Kimberton Fire Company Kimberton Whole Foods

Kimberton: Kimberton Fire Company

The Kimberton Fire Co. provides protection for all or part of 5 townships — Charlestown, East Pikeland, East Vincent, West Pikeland, and West Vincent. They are mainly comprised of volunteer firefighters, in addition to two career firefighters. They respond to over 400 fire calls per year.


Malvern Fire Company Kimberton Whole Foods

Malvern: Malvern Fire Company

The Malvern Volunteer Fire Co. provides protection for the Malvern Borough and portions of Willistown and East Goshen Townships. They are comprised of career and volunteer firefighters. Each year, the Malvern Volunteer Fire Co. responds to approximately 360 fire calls per year.


Ottsville Fire Company Kimberton Whole Foods

Ottsville: Ottsville Fire Company

The Ottsville Volunteer Fire Co. provides protection to residents in portions of Tinicum, Nockamixon, Bedminster and Haycock Townships. They are a 100% volunteer organization and relies on donations to operate. Each year, the Ottsville Volunteer Fire Co. responds to over 550 fire calls.


Does you organization make a measurable impact on our local community? To be considered as a recipient of a future donation, please fill out our Donation Request Form. Requests for donations made in store, over social media, or over the phone cannot be accommodated.