Rounding Up at the Register

Rounding Up at the Register is a program that gives you the opportunity to give back to your local community every time you shop. You’ll have the option to round up to the nearest dollar when you check out, and the difference will be donated to a local non-profit. (You can opt to donate more, if you wish!)

Every month we’ll donate to a different non-profit at each of our six locations. Plus, we are matching your donations. Meet our January recipients, below.


Collegeville: Norristown Hospitality Center Day Shelter 

The Norristown Hospitality Center was created from a true and simple love for people. It is a home for anyone who otherwise would be left hungry, weary, or on the streets. The center is a low-barrier day shelter that provides basic needs and social services to empower those experiencing poverty and homelessness. Volunteer opportunities include: mailroom, kitchen/breakfast servers, and donation pick-ups. They are currently in need of gloves, handwarmers, footwarmers, rescue blankets, and snack-sized chips and juice boxes.  


Douglassville: Hope Rescue Mission 

Hope Rescue Mission is the largest shelter in Berks County, serving over 1,000+ individuals every year. They assist those experiencing housing insecurity, with the hope of seeing them restored to productive living. Annually they provide over 120,000 warm meals and 68,000 nights of lodging. The Code Blue Shelter operates through the winter months and provides shelter to 80-100 men nightly. LightHousecurrently being built and developed, will support women and children experiencing housing insecurity. 


Downingtown: Community Youth and Women’s Alliance (CYWA) 

The Community Youth & Women’s Alliance improves the spiritual, mental, social, and physical condition of youth and women in the Coatesville area by providing substance abuse and addiction recovery services, a homeless shelter, and family services with a special emphasis on serving women with children or who are pregnant.   


Kimberton: Code Blue Center 

The Code Blue Center is affiliated with Ann’s Heart, a 501(c)(3) nonprofit organization based in Phoenixville, PA with the mission of providing a place of welcome and human services for all Phoenixville area people. Formed in 2014 with the vision of utilizing a vacant Catholic campus for community good, Ann’s Heart has since transformed several spaces into welcome places, helping to fill gaps in existing human services. Since opening, the Code Blue Center has served over 250 Phoenixville area residents in need of emergency services. 


Malvern: ACT in Faith of Greater West Chester 

ACT in Faith of Greater West Chester strives to build a community that empowers the un- and under-employed to stabilize their households and build toward self-sustainability. They believe that, as members of the community, they are called to assist those whose needs lie beyond the scope of existing social services. They serve the West Chester zip codes, providing housing stabilization, employment support, and essentials to those in need.


Ottsville: Doylestown FISH 

Doylestown FISH is a non-profit organization that provides emergency help to those in need. Financial assistance for motel rooms, food, gas, rent and utility bills may be provided. This assistance is not long-term, but rather typically occurs once per individual. FISH services nine municipalities in the Central Bucks School District and others in the surrounding area.


Does your organization make a measurable impact on our local community? To be considered as a recipient of a future donation, please fill out our Rounding Up at the Register Application. Requests for donations made in-store, over social media, or over the phone cannot be accommodated.