Rounding Up at the Register is a program that gives you the opportunity to give back to your local community every time you shop. You’ll have the option to round up to the nearest dollar when you check out, and the difference will be donated to a local non-profit. You can opt to donate more (up to $20), if you wish. Every month we’ll donate to a different non-profit at each of our eight locations. Plus, we are matching your donations. Meet our October recipients, below.
COLLEGEVILLE: Trappe Fire Co.
Trappe Fire Company is a 100% volunteer fire company providing fire, rescue, and emergency services to the residents, businesses, and visitors of Trappe Borough and a large portion of Upper Providence Township in Montgomery County. Trappe Fire Company covers approximately 6.33 square miles with a ladder, engine, and TAC (Field) unit that responds to over 300 calls a year. The company also provides mutual aid to Collegeville Borough, Perkiomen Township, Skippack Township, Limerick Township, and other communities in the Perkiomen Valley.
DOUGLASSVILLE: Amity Fire Co.
Amity Fire Company proudly protects the townships of Amity and the southern half of Douglass, located in historic and beautiful Berks County. Both townships are mostly rural with several developments for a combined area of approximately 25 square miles and population of about 14,000 people. Two major highways run through the area, PA State Rt. 422 — a four-lane high-volume artery, and PA State Rt. 662. They respond to over 400 calls per year.
DOWNINGTOWN: Downingtown Fire Dept.
Comprised of Alert Fire Co. Number 1 and Minquas Fire Co. Number 2, the Downingtown Fire Department serves the Downingtown Borough and East Caln Township. Alert is a 100% volunteer fire and rescue company while Minquas is a combination volunteer fire company with mostly career EMS staffing. Combined, they have 50 volunteers and respond to over 800 fire and rescue calls per year.
EAGLEVIEW: Lionville Fire Co.
The Lionville Fire Company is the primary provider of fire protection, basic emergency medical services, and various rescue services to the entirety of Uwchlan township, parts of Upper Uwchlan township, and West Pikeland township. Lionville Fire Company is a 100% volunteer department operating 24/7/365 with two engines, a tower, a rescue, two rescue boats, and a QRS unit. In addition to fire department services for the local community, the Lionville Fire Company is a contracted provider of service for a portion of the Pennsylvania Turnpike, participates in the Chester County Rescue Task Force as a provider of technician-level trained personnel and equipment, and offers trained water rescue technicians and equipment for surrounding communities.
KIMBERTON: Kimberton Fire Co.
In addition to taking an active role in the community to build awareness around safety and fire prevention, Kimberton Fire Company provides protection for all or part of 5 townships — Charlestown, East Pikeland, East Vincent, West Pikeland, and West Vincent. Mainly comprised of volunteer firefighters, in addition to two career firefighters, they respond to over 400 fire calls per year and depend on the community’s gratitude and generosity to make their services possible.
MALVERN: Malvern Fire Co.
Malvern Fire Company provides protection for the Malvern Borough and portions of Willistown and East Goshen Townships. The company is comprised of career and volunteer firefighters with 4 pieces of firefighting apparatus and 4 pieces of emergency medical apparatus in their fleet. Each year, the Malvern Volunteer Fire Co. responds to approximately 360 fire calls.
OTTSVILLE: Upper Black Eddy Fire Co.
Proudly serving Bridgeton, Nockamixon, and Tinicum townships, this 100% volunteer organization provides emergency fire and water services, plus fire prevention education and EMS assistance. In addition to the customary emergency response functions of a volunteer fire company, they are trained in and equipped to handle water rescue, which is critical due to their close proximity to the Delaware River and Lake Nockamixon. They also assist neighboring fire companies, including those in Milford, Holland Township, and Frenchtown, New Jersey. They hold fundraising events to get to know the members of the community and to give them an opportunity to meet the team. A favorite is the monthly breakfast held in the Firehouse from October through May, fostering a strong sense of community connection in a casual environment where people can socialize and catch up.
WYOMISSING: Wyomissing Fire Dept.
On call 24 hours a day, 365 days a year, the Wyomissing Fire Department serves and protects the life and property of residents, business owners, and visitors. They promote public safety by participating in educational outreach opportunities, yearly smoke detector neighborhood canvasing, an annual station open house, commercial fire inspections, and more. A combination fire department, they are staffed by both career and volunteer personnel and provide service to the Wyomissing Borough and surrounding communities.
Does your organization make a measurable impact on our local community? To be considered as a recipient of a future donation, please fill out our Rounding Up at the Register Application. Requests for donations made in-store, over social media, or over the phone cannot be accommodated.
