With more and more research pointing to how skincare and makeup ingredients may negatively affect our health, clean skincare options are popping up on store shelves, giving shoppers choices they’ve never had before. More than 10,500 unique chemical ingredients have been found in personal care products, including known or suspected carcinogens that are toxic to the reproductive system or known to disrupt the endocrine system. You’ve likely heard the term greenwashing, which is defined as deceptive marketing tactics that are used by companies to give the impression that their products or practices are environmentally friendly when, in reality, they may be harmful to people and the environment. With so much information floating around social media and new brands popping up overnight, the whole process can be overwhelming. At Kimberton Whole Foods, we try to take some of the guesswork out of this for our customers. Our buyers use the Enviromental Working Group and specifically the EWG Skin Deep Database as a guide when stocking our shelves. The EWG has reviewed more than 100,00 personal care products by comparing the ingredients on product labels and websites to the information in nearly 60 toxicity and regulatory databases. They then give every product and ingredient in the database a two-part score — one for hazard and one for data availability.
Consumers are becoming savvier and more informed every day, creating an evolution in the beauty industry. Exciting new skincare brands have emerged with purity and quality in mind, some even boast eco-friendly packaging. While some brands may be cleaner than others, we find that having a range of transitional options for those who are new to clean beauty serves our customers best. We’re pleased to offer high-end and luxurious skincare options you can feel good about using — with the results you’re looking for! Many of our friendly and knowledgeable Apothecary team members have had extensive training and know these products well. They’re happy to help you find skincare that’s are right for you and can even share customer (or personal) favorites with you.
Check out a few of our best-selling clean beauty items from our favorite brands below.
evanhealy is a holistic skin care line created and formulated to work with the rhythms and physiology of the body, and to support long-term skin health and radiance. They value therapy and simplicity, believing that less is more, and that the less you interfere with the skin’s ability to achieve balance the better. Their formulas are crafted from whole plant oils, waters, butters, and earthen clays that are sourced directly from small family farms, women’s co-operatives, and co-operative villages around the world.
Inspired by ancient beauty practices, nature and its cycles, ayurveda, homeopathy, and traditional western herbalism, their approach is a fusion of modalities centered around the goal of realigning skin with its highest potential and awakening its innate resilient, adaptable nature. They believe that the act of engaging in truly holistic beauty is an intimate one, and through it, they are working to transform, evolve, and reshape the modern perception of beauty.
All of their Oil Serums, HydroSouls, and Whipped Shea Butters are certified organic and all products are Leaping Bunny certified (animal friendly and cruelty-free). All products are vegan with the exception of Wild Carrot Nourishing Eye Balm, Whipped Shea Butter for Lips, and Sanctuary Nectar Balm, which contain organic beeswax. All products are also free of parabens, silicones, PEGs, phthalates, isolated & synthetic fragrances, and toxic preservatives.
Some of our best-loved evanhealy products include:
• Blue Lavender Cleansing Milk
• Rose Vetiver Moisturizing
• Rose Geranium HydroSoul
• Rosehip Balancing Serum
• Whipped Shea Butter for Lips
• Wild Carrot Immortelle Eye Balm
The Organic Skin Co. wants to help you care for your skin and, whenever possible, bring a little bit of goodness into your life – a little spark of joy. Their products use C02 extracts to deliver the best of nature directly onto your skin, contain delicious aromas that are meant to fill you with feelings of positivity. All products are carefully formulated from certified organic ingredients, regeneratively farmed by our community partners in India, packaged in sustainable packaging, and for every purchase — one tree is planted.
CO2 extractions are an extremely gentle technology that uses pressurized carbon dioxide to pull the desired phytochemicals from a plant and unlike conventional extractions, recover fragile and precious plant ingredients without the stress of high temperatures. This means it captures the whole goodness of a plant. CO2 extracts are virtually identical and are virtually identical to their natural origins, right down to active lipids, terpenes, and the chemical compounds found in plants that are responsible for aromas, colors, and flavors. They’re more concentrated, more whole, more pure; unique in terms of the concentration and composition of active ingredients.
If you’re looking to get into the skincare as a makeup trend, this line is for you with Primp N’ Prime and The Only Glow creating a flawless complexion.
Some of our most popular T.O.S.C products include:
• Clean Slate
• The Good Oil
• Set The Tone
• Vitamin Sea
Mad Hippie Believes in keeping beauty and skincare routines to a minimum, while achieving maximum results. They ethically source every vegan, non-toxic, and cruelty-free ingredient and work to limit their carbon footprint and impact on the planet. All of their formulas contain the purest active ingredients and are free of petroleum, parabens, phthalates, perfumes, dyes, SLS & PEGs.
Mad Hippie is dedicated to the preservation of the planet and all those who inhabit it, regardless of species. They proudly donate $1 from every web sale to conservation and work with TerraCycle to provide a way to ensure all of their packaging gets recycled/reused and now offers tubed products in eco-friendly sugarcane bioresin. They’re also supporters of non-profits like Save the Elephants and foundations that address poverty by providing microloans to entrepreneurs around the world.
Several of Mad Hippie’s products have won awards and hold top rankings in publications like Marie Clare, Cosmopolitan, Allure, Women’s Health, and more.
Some of our best-selling Mad Hippie products include:
• Antioxidant Facial Oil
• Anti-Wrinkle Face Cream
• Creamy Cleanser
• Eye Cream
• Triple C Night Cream
• Vitamin C Serum
MineralFusion began as a mineral cosmetics brand in 2007 and has since become America’s #1 natural cosmetics brand. They formulate their line with skincare ingredients including lightweight minerals, nourishing botanicals, and age-defying antioxidants so products improve skin through regular use. All products are vegan, gluten-free, and free of parabens, talc, synthetic fragrances, SLS, and phthalates. They’re also Leaping Bunny Certified.
Products are created to be multitaskers that help simplify your life, like cosmetics that also soothe sensitive skin, moisturizers that even tone, or eye makeup with age-defying properties. They also offer refillable palate options for less waste.
Some of our favorite Mineral Fusion products include:
• Brow Pencil
• 3-in-1 Color Stick
• Hydro-Shine Lip Gloss
• Refillable Complexion Palate
• Sheer Moisture Lip Tint
• Volumizing Mascara